The late Steve Butts, who fell victim to an avalanche while skiing in Canada in 2005, dreamed of introducing people to the unique lifestyle of Telluride. Telluride Properties became his means to that end. Steve’s spirit remains top of mind as his brokers/friends continue to carry the torch he lit.
Now 22 years old, Telluride Properties has long been recognized as a marketing innovator among industry leaders and its peers. “Truly Telluride” is the company’s award-winning publication.
The magazine began modestly as a 20-page booklet. Today, “Truly Telluride” features 50 pages of the region’s finest real estate offerings and candid stories about residents who spice up the town.
For its fourth issue, Telluride Properties’ marketing director, Wendy McKeever, asked me to write about three part-time locals: Richard Holbrooke, Ed Barlow, and Bonnie Cohen. “Full-Time Change Makers, Part-Time Telluriders” profiles three extraordinary individuals, who have lived very different lives and have strikingly different personalities, but share an understanding that blessings come with obligations: each is a dedicated philanthropist/activist committed to making a difference in the world.
Look for “Truly Telluride” on the newsstands around Thanksgiving.