W Magazine Hearts Telluride

They keep coming – and coming on strong: Forbes, Ski, Vogue, Architectural Digest, and now W Magazine. Feel the love, below, from Kristin Tice Studeman of W Magazine.

Main Street, Telluride, by Hans Feurer of W.

Main Street, Telluride, by Hans Feurer of W.

As you make the drive from the airport in Montrose, Colorado into Telluride, you pass the remains of old mining operations and wind through the striking San Miguel Mountains. The anticipation continues to build until finally, you drive into the box canyon where Telluride (which was originally named Columbia when it was founded back in 1878) sits.

Part of the allure of Telluride, which transitioned from a mining town to a ski-bunny, hippie haven in the late ’60s and ’70s, has long been its exclusivity. It’s hard to get to, making it extremely attractive for celebrities like Oprah Winfrey and designer Ralph Lauren to buy land in this Colorado ski enclave. Celebrities won’t be bothered by paparazzi or swarming fans here—it’s almost an unspoken rule that you just go about business as usual, similar to other hotbeds for the rich and famous, even if Tom Cruise or Katie Holmes are walking down the street with Suri tagging along.

As opposed to other more glitzy ski towns around the world, Telluride is not a place to see-and-be-seen, and you can leave your outrageous fur coats and Moon Boots at home—there’s no place for them here.

As Lauren explained in an interview, “Colorado was an escape for us. It wasn’t about being in fashion. It was about a life that would be different, that would be freer—that would have nature and trees and animals and big sky.”

Just because Telluride is about understated glamour, however, doesn’t mean it lacks a strong culinary scene, high-end shops, or luxury accommodations. This small town needs to cater to the most discerning of tastes and it does not disappoint on that front. You’ll find impressive local microbrews, wine lists with some of the world’s best bottles, multi-course tasting menus served at the top of the mountain. To help, here are some insider tips to use as your plan your itinerary:…

Madeline Hotel & Residences, mentioned in the W story as a great place to stay.

Madeline Hotel & Residences, mentioned in the W story as a great place to stay.

Continue reading here for details about where to stay, where to shop and eat, and what to do.

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