Noel Night 2017: A Holiday Extravaganza
Telluride has a tendency of doing holidays in ways that are distinctly its own. On the Fourth of July, the town explodes in Apple Pie Americana. On Halloween, a river of costumed children parades down Main Street. And on Thanksgiving, we like to ski. Christmastime ups the ante even more; temperatures drop, town lights up like a jewelry box, and we embark upon a series of parties, plays and old-fashioned celebrations leading up to the big day. And one of the bright stars of these events is Noel Night.The 2017 holiday shopping extravaganza will take place on December 6 throughout downtown Telluride. The early December tradition brings all of Telluride’s small businesses together in one unified goal: enticing locals to do their holiday shopping on the main street of their home town. Stores offer discounts, games to win those discounts, drawing people in with everything from cookies to holiday music.
But Noel Night is about a lot more than that.
The evening is also about bundling up and heading out — to see old faces, catch up with friends, check all those gifts off the list and sample the appetizers and drinks that many stores have on hand.
Several shops offer Noel Night deals all day, but the festivities officially kick off at 5:30 p.m. in Elks Park with the official lighting of the Ski Tree and Main Street decorations. The Ski Tree, which was made by local artist Anton Viditz-Ward using all donated trees, is a work of art and fitting emblem for the Town of Telluride.
Following the lighting, it’s time to make tracks throughout downtown, which will be bustling with activity.
Expect all the long-time traditions, like pulling colored beads out of a stocking at Between the Covers; a spread of delicious snacks and killer deals at Telluride Trappings and Toggery; a group of artisans selling wares in a make-shift market at the Telluride Yoga Center; special discounts off of artwork at the Telluride Gallery of Fine Art and deep discounts available everywhere from BootDoctors to Two Skirts.
Along with the old faces, there will also be some newcomers to the Noel Night scene. One of those is the Telluride Juice Company, which will be offering free samples, juice flights and swag giveaways from 1-9 p.m. at Telluride Apotheca.
And Noel Night’s not all pure capitalism either; there are opportunities for charitable giving as well.
One-of-a-kind art made by patients and their families at the Children’s Hospital Immunodeficiency Program (CHIP) in Denver will be on display and for sale at Ghost Town on Noel Night through the Telluride AIDS Benefit.
CHIP, a long-time TAB beneficiary organization, has provided TAB with this fantastic art each year for its Art Auction. This year, Christmas comes early with unique, fun and meaningful gifts. TAB staff will also be on hand to help people buy tickets for the Fashion Show.
Shoppers can also spend money to benefit homeless pets on Noel Night. For months, the best artwork donated to Second Chance Thrift Shops has been set aside; on Noel Night, it’ll be available in a large art sale from 12-9 p.m. at the County Annex art 335 W. Colorado Ave. Second Chance T-shirts, hats, dog bowls, 2018 calendars and more will also be on sale.
Proceeds from the sale will help house and feed homeless pets, support low-cost spay and neuter clinics, plus educational and outreach programming.